What Indian Startups Need to Know About CloudTelephony


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Most Indian startups are familiar with the idea of cloud computing and use it extensively. But some of these businesses might need to be fully aware of the broad range of applications for CloudTelephony tools like web conferencing, online meeting platforms, chat, and messaging services.

It’s not a secret that the world is moving closer and closer to cloud computing. Everyone needs it from enterprises to developers to startups as they move forward in their businesses.

80% of companies are using cloud services now, and by 2023, more than three-quarters of all global organizations will be using cloud technology.

In this post, we will discuss how Indian companies can use these digital tools to save time and money while streamlining communications processes. We’ll also discuss what you need to know before choosing a provider.

But What Exactly is the Cloud?

Cloud computing is a model for enabling convenient, worldwide, on-demand network access to a shared pool of configurable computing resources (e.g., servers, storage, networks, applications, and services) that can be highly provisioned and released with the least management effort or service provider interaction.

Simply, it is just the ability to buy computing power on demand—a process we see daily in life. The power keeps on flowing no matter what.

Why Cloud-Based Communication?

Before we move on to specific applications, let’s start by asking why a cloud-based communication solution can be helpful for your business. First, cloud-based tools are usually meager in cost and easy to set up. There’s no need for significant investments or lengthy implementation cycles. You can sign up, configure your account, and start immediately – even if you haven’t hired any IT staff yet.

Everything is stored online, so you don’t have to worry about running a complicated and expensive in-house phone system. Cloud-based communications are secure – your data is always protected with password protection and encryption to keep your conversations private and safe from hackers. The apps can be accessed via smartphones or desktop computers, so you can always stay in touch with your team no matter where or what device you’re using.

Finally, you don’t have to worry about running a cumbersome IT infrastructure. All the processing and scaling are taken care of by the cloud provider. Apps are automatically updated. If you suddenly need more features, storage, or phone lines, you can adjust your package anytime without much fuss or bother.

Everything is online, so we don’t have to buy expensive equipment for our offices or service providers.

Why Does this Matter for Indian Startups?

Indians are often very skeptical about technology and its use. But it is not just about that; it’s more about the acceptance of the idea and more so the idea of paying for something instantly with a swipe of a finger on your phone or from a computer app straight to your bank account without any delay.

But even if your grandma or dad doesn’t understand cloud services or how technology works, the services have a role. We have witnessed some significant trends around cloud usage in India.

When Flipkart bought PhonePe, everyone expected big things from India’s e-commerce space. It was an example for many online businesses to follow and a real game changer for the industry.

It was also the first instance of cloud services used in an actual B2C play. Already a maximum number of startups and enterprises use cloud-based business phones.

Here are Four Things that Startups Need to Know about CloudTelephony:

Cloud-based communication

1. Lower Costs of Development and Maintenance:

Switching to a cloud-based business phone is undoubtedly beneficial. It provides free calling services between internal departments of the organization.

You can imagine how much a startup can save by reducing costs in this area. A small business is just beginning its journey, and if it can make savings here early on, it will help them scale faster in the future and allow them to take risks in investing in new technologies being used.

2. IT Monitoring and Management:

Having the ability to monitor and track all your IT devices is essential when it comes to keeping your business running smoothly. Cloudtelephony allows a firm to monitor its networks and manage them remotely.

The ability to integrate with existing tools like MSPs, call centers, and many more allows firms to run multiple applications at the same time and also add new services by just adding more cloud computing instances.

3. Better Customer Management and Experience:

In today’s world, managing your customers can make or break your business. Having a CRM system is essential to help you keep track of your customers information and manage their data effectively.

It is possible to integrate your CRM system with the cloud telephony and the rest of the data. It ensures to store all your customer information in one place.

This also allows for easier integration with other marketing and sales automation tools.

4. Security:

Security is an area that smaller businesses should address. Most need to understand how it works and take it seriously. But IT security is as essential to a small business as a big one and needs attention.

cloud-based business phone system allows firms better control over their infrastructure and networks; with the ability to closely monitor data traffic, network access, and security event alerts, the cloud offers much greater visibility into what’s happening in the network.

As the cost to start a cloudtelephony service is much lower, this makes it easy for startups to start a system and scale quickly. Research predicts that 90% of all small businesses will use cloud services by 2025.

We already see it here in India, with many startups opting for cloud phone systems for business. It’s all about how Indian startups should learn from the best and incorporate them into their processes.


As communication plays a significant role in business, cloudtelephony systems make connecting with customers relatively easier and help your business productivity. Installation of the cloud system is also easy.

Finally, cloud-based telephony service for startups is proven beneficial, and it’s a more innovative way to maintain your calling systems for your business.

Published: March 1st, 2023

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